What I do now

Two things I have built and still run. NannyTank is an app and marketplace for au pairs, host families and agencies: hours, kilometres, claims and month-end reconciliation, plus employment guidance across a dozen countries. Nodera Systems installs and runs customer systems for South African businesses — the enquiries landing in one place, the follow-ups, the review requests going out after every job.

Before software I worked in video and post-production. That is not a detour I skip over: a lot of what I do now is the same habit applied to a different medium — check the frame, check it again, and don’t ship something you haven’t looked at twice.

What this site is

Four sections. Writing is the arguments — usually about small business, search, or how something in this market actually behaves when you measure it. Building is method: what a thing cost, how long it took, and what broke. Lab is what I’m teaching myself in public — the 3D and interactive work, running on the page rather than described. Journal is everything that isn’t work.

Where I can show the evidence, I do. Screenshots, dates, the number of times I ran something. Where a number is borrowed or assumed rather than measured, I say so in the piece. That habit is most of why anything here is worth reading.

Reaching me

Email is best: [email protected]. I read everything and reply to most of it. I’m in Gauteng, South Africa.