<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Reynard du Toit</title><description>We are all just fools going through life learning as we go. I build things in South Africa and write down what actually happens.</description><link>https://reynarddutoit.co.za</link><language>en-za</language><item><title>Does SEO still matter? I asked Google for the best plumber in Krugersdorp — twice.</title><link>https://reynarddutoit.co.za/writing/best-plumber-in-krugersdorp</link><guid isPermaLink="true">https://reynarddutoit.co.za/writing/best-plumber-in-krugersdorp</guid><description>The same search, seven days apart, and almost none of it held.</description><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><category>writing</category><category>search</category><category>ai</category><category>south africa</category><category>local business</category></item><item><title>Why I called this site Fool&apos;s Cap</title><link>https://reynarddutoit.co.za/journal/why-i-called-this-site-fools-cap</link><guid isPermaLink="true">https://reynarddutoit.co.za/journal/why-i-called-this-site-fools-cap</guid><description>Part old paper reference, part personal habit, part philosophy.</description><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><category>journal</category><category>fool&apos;s cap</category><category>origin</category></item><item><title>I registered a company in South Africa for R175. Here is every step, and the deadline nobody mentions.</title><link>https://reynarddutoit.co.za/building/registering-a-company-in-south-africa</link><guid isPermaLink="true">https://reynarddutoit.co.za/building/registering-a-company-in-south-africa</guid><description>The registration is the easy part. It is the clock that starts afterwards that catches people.</description><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><category>building</category><category>south africa</category><category>starting up</category><category>method</category></item><item><title>879 businesses in four Joburg suburbs. 319 have no website.</title><link>https://reynarddutoit.co.za/writing/879-businesses-319-no-website</link><guid isPermaLink="true">https://reynarddutoit.co.za/writing/879-businesses-319-no-website</guid><description>They are all findable. There is just exactly one way in.</description><pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate><category>writing</category><category>south africa</category><category>small business</category><category>data</category></item></channel></rss>